At A Glance
Develop the strategic communication skills organizations need to advance their goals and reach diverse audiences.
Gain experience in public relations, advertising, and content creation across digital and traditional platforms.
Prepare for careers in communications, marketing, and media across virtually any industry.
Graduate ready to create and execute communication strategies that drive real organizational results.
Welcome to the Professional Studies Strategic Communications-Bachelor’s Degree:
Every organization needs to tell a compelling story that is clear, persuasive, and able to reach the right audience. Lackawanna College’s Bachelor’s Degree in Professional Studies Strategic Communication prepares you to create that story and apply communication strategy to advance organizational goals and engage a diverse groups of audiences across multiple platforms.
This degree combines a broad professional studies foundation with focused coursework in public relations, advertising, scriptwriting, and social media, giving you a versatile communications skill set that’s in demand across business, media, nonprofit, and government sectors alike.
Your Career Starts Here
Employment of public relations specialists is projected to increase 5% through now and 2034, which is average for most occupations. The median average wage for social and community service managers was $69,780 annually in May 2025.
After earning your Professional Studies Strategic Communications degree, you’ll be prepared to enter roles across communications, marketing, and media, including:
- Public Relations Specialist
- Marketing and Communications Strategist
- Social Media Manager
- Advertising Account Coordinator
- Content Creator and Copywriter
- Corporate Communications Manager
More About the Program
This program prepares you to think and write strategically across every major communications discipline. Coursework in public relations and advertising builds a foundation with which organizations shape perception and reach audiences, while professional writing coursework sharpen the skills needed to produce compelling content across formats.
You will also study writing for social media and marketing research, ensuring you will understand both how to create effective communications and how to measure whether those communications are working.
Completing this track you will:
- Develop and execute public relations and advertising strategies for organizations.
- Produce clear, persuasive professional writing across business and media contexts.
- Write scripts and content for media, video, and digital platforms.
- Create effective, audience-aware content for social media platforms.
- Apply marketing research methods to evaluate and refine communication strategy.
- Apply core Professional Studies program outcomes, critical thinking, ethical reasoning, and purposeful writing, to strategic communications contexts.
The Course Work
This track includes courses such as:
- Public Relations
- Professional Writing
- Advertising
- Media Scriptwriting
- Writing for Social Media
- Marketing Research