Lackawanna College Brand
Department of Marketing & Communications
The Department of Marketing and Communications at Lackawanna College is comprised of professionals who are dedicated to advancing the mission and vision of the College through strategic marketing and public relations efforts. The Department of Marketing and Communications provides marketing, media and public relations services for all academic and administrative departments at Lackawanna College and its satellite centers.
Connect with our team to engage external and internal audiences and promote your initiatives through the Lackawanna College brand. All requests must be submitted through a request form. Email and verbal requests will not be honored. The Department of Marketing and Communications will review your request and contact you if additional information is needed.
Lackawanna College Brand
Lackawanna College’s brand not only consists of the logos and typefaces associated with College publications but in the achievements and reputations of our students, faculty, staff, and alumni.
The College’s external brand consists of a series of approved logos, fonts, and colors.
Using Lackawanna’s Logos and Wordmark
The College’s logos should not be reproduced smaller than 1.25” wide unless noted otherwise. The Lackawanna College wordmark should not be reproduced smaller than 1.5” wide.
It is important that the area surrounding the College’s logos or wordmark be free from type or other images. A minimum 0.5” border should be placed around all edges, and branding elements should not be placed on a busy background.
The College does not permit any alterations to its primary logo and other branding. Do not adjust the horizontal or vertical scale of these graphic elements, and do not place them inside another shape such as a circle or square. Rotating or skewing of any graphic elements is not allowed.
All logo files included on this page are CMYK format. RGB compatible files are available upon request.
Lackawanna College’s logo is the primary representation of the College that is included on most printed materials. The logo incorporates the spire that sits on top of Angeli Hall, the main campus building at 501 Vine Street, Scranton, Pa.
The main logo is comprised of three colors: navy blue, white, and gray. Approved logo variations include a solid black logo.
The College wordmark may be used in place of the full logo with prior approval. It should be printed in navy blue, but it may also be used in black or white on a solid color background.
The Lackawanna College Falcon should appear in navy blue, white, gray and red. A wingspan version is also available.
The athletics logo should not be used in place of the main logo without prior authorization from the Director of External Relations or the Office of Advancement.
Falcon Head: PNG
Falcon Wingspan: PNG
Each of the College’s satellite centers have specialized logos that share the iconography of the spire on top of Angeli Hall. Beneath the wordmark for Lackawanna College, text is added to denote the center (e.g. Lake Region Center, Hazleton Center, and Towanda Center).
Traditional center logos follow the same color standards as the primary logo – navy blue (PMS 282), white, and gray (40% black). Text denoting the Center may either be navy blue or black, or as white text placed inside a navy blue or black bar.
Hazleton Center – Color Text
Hazleton Center – White Text
Lake Region Center – Color Text
Lake Region Center – White Text
Sunbury Center – Color Text
Sunbury Center – White Text
Towanda Center – Color Text
Towanda Center – White Text
School of Petroleum & Natural Gas
The Lackawanna College School of Petroleum & Natural Gas logo includes two simple rule lines and a portion of the main Lackawanna College graphic incased inside a white rectangular shape with a gray border. These elements should not be separated. Times Roman is the only font used in the School of Petroleum & Natural Gas logo.
Whenever possible, the Lackawanna College School of Petroleum & Natural Gas tagline, “Empowering Education. Enriching Lives.” should be displayed. The tagline should appear in italicized Times New Roman. The tagline should not be displayed smaller than 8pt.
Because of its unique shape and orientation, the smallest size that the School of Petroleum & Natural Gas logo can be printed is with a height of 1.25”.
A grayscale version of the logo should be limited to uses where a color logo cannot be used and when printing on a light solid colored background. The white/reversed logo should be limited to uses where it must be printed on a dark solid colored background or on promotional items.
The School of Petroleum & Natural Gas logo also incorporates one color swatch not included in the College’s primary or secondary palettes. The Cabot logo should be displayed in PMS 293C (C: 100 M: 57 Y: 0 K:2) (R: 34 G: 103 B: 173).
School of Petroleum & Natural Gas brand style guide: PDF
The Lackawanna College Police Academy logo incorporates the College’s official logo inset in a keystone representing the state of Pennsylvania. The logo should appear in navy blue (PMS 282), white, and two separate gray tones – a 20% black background and the traditional 40% black semicircle in the main logo. A single color black variant is also available.
When appropriate, the logo may also include a black memorial band in honor of a fallen officer. A special Academy Alumni logo is also available, with the word “ALUMNI” written in Trajan Pro font.
Environmental Education Center
The Lackawanna College Environmental Education Center logo is the only official College logo to incorporate a color other than navy blue, white, or gray. The Center utilizes the approved green color from the College’s secondary color palette in the name bar, and a 40% transparent version of that color replaces the College’s usual gray semicircle.
Community Concerts at Lackawanna College
The Community Concerts at Lackawanna College logo incorporates a treble clef in place of the spire on top of Angeli Hall and uses the College’s light blue color swatch in place of the traditional navy blue color.
The official Lackawanna seal includes the Latin motto “Spes Sibi Quisque,” which, loosely translated, means “Let each be a hope unto himself or herself.” Other translations include “Each one his own hope.”
The Seal should only be used for academic events and documents. It should not be used in place of the main logo.
The official Lackawanna College colors are navy, gray, and white. These are the primary colors for use on all Lackawanna-administered campuses and centers and should be dominant in all marketing materials.
The College’s secondary color palette was developed to permit some artistic freedom at the school and department level. These colors should only be used as accents to the primary colors – never in place of them.
The College has a select few approved font faces. The use of additional fonts should first be approved by the Director of External Relations for assurance that they are consistent with the Lackawanna College brand.
The official College font, which is used in the primary logo and all satellite center logos, is Trajan Pro.
Lackawanna uses the Garamond font as a headline on its website and in most external materials, including formal press releases to the media.
Calibri is used as a standard sans serif font on the College website and in most printed materials.