The Communication Arts option is designed to introduce students to all aspects of the media, including newspapers, magazines, radio, books, the internet, television, and film. It also examines the growing interrelationships among these various media outlets.
Essential background theory on state-of-the-art technologies and trends in communications will be studied to provide students with a complete understanding of all media forms and techniques.
Communication Arts majors are required to assume leadership roles in activities including college video productions.
In the Communication Arts and Media Technology major, students will:
- Experience the balances of philosophy and applied skills in many fields of media communication
- Work as technically proficient artists and professionals who combine history, theory, aesthetics, analysis, and social vision in video production
- Understand the planning, scripting, shooting, and editing a media production
- Demonstrate an understanding of the technical aspects of the video camera, lighting for video, audio recording, videotape recording, and editing
- Develop multimedia projects using various computer software programs
- Be involved with collaborative projects involving their classmates and the college community
- Be skilled, effective, communicators who understand the effects and responsibilities of media
- Have a solid foundation to enter the diverse areas of communication workforce or to pursue baccalaureate studies in any field relating to communication arts
Examples of outcomes assessments
- Completion of media project outlining media and everyday use or effect in students’ lives
- Participation in course and college productions
- Completion of a media project or internship
- Create and design a public relations plan including research, implementation, and evaluation of the plan’s success
- Required college portfolio project demonstrating students’ knowledge and application skills
The Communication Arts and Media Technology degree is offered exclusively to students at the Scranton campus.