Degrees

COM 208 Public Relations/Professional Writing Course Objectives

In COM 208, students will be 

• gaining a better understanding of what PR is and how it works in the real world.
• utilizing case studies and real world examples to make the material even more relevant for students.
• reading situations of debatable ethics, which will encourage them to think critically and prepare them to be ethical practitioners.
• able to understand the important relationship between public relations and business.
• presenting new technology for public relations practitioners.
• presenting public relations as a global activity.
• focusing on systems within public relations, including specific processes for planning, writing, presenting, crisis communications, cross-cultural communication, and ethical decision-making.
• writing effectively for a number of different media.
• articulating a greater understanding of the reciprocal nature of media and culture.
• Thinking critically through presentation of an assortment of theories and arguments and applying them to specific and concrete examples and observations.
• becoming involved in their academic and local communities.
• able to demonstrate effective research and information management skills.
• able to demonstrate perseverance and learn from mistakes as students self-direct life-long learning.
• utilizing various forms of print and electronic references, evaluating each of these for logic, validity, and reliability.
• composing in an electronic environment and using the resources of word processing software to improve writing.
• composing work to be included in Student Credential Portfolios.